Team Up is a fantastic small charity that pairs volunteer tutors with disadvantaged children and young people in schools in London. Their tutoring programme is proven to more than double pupils’ expected academic progress in English and maths.

In 2025 I created persuasive content for Team Up’s new website, encouraging tutors to volunteer, schools to sign up and foundations and corporate sponsors to fund Team Up’s incredible programme. Key messages about the Team Up’s transformative impact on children and young people sit at the heart of every page.

I worked with Team Up to research and deeply understand their audiences for the website, before creating a structure and page plan for the site. I then wrote all the copy and built pages in the CMS.

See Team Up’s website